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One of the things I love about my job is that I occasionally get to meet customers who are obviously looking in some kind of magical bathroom mirror that reflects what they want to see, rather than what’s there.

Having been in the cosmetic industry for over 26 years, I’ve learned how to be tactful when consulting with a customer about the condition of their skin.

No one (especially those who are moving up in age) wants to hear that their skin looks worn and tattered.

Therefore, I will always point out the positives of a customers skin first, then gently move into suggesting products that will assist in reversing skin damage and also prevent future damage. I will NEVER ask a customer their age because that’s just not cool.

A few days ago, a gentleman walked up to the counter at which I was selling a new line of men’s skincare; inquiring as to what shaving product I would recommend for him.

He was a nice-looking guy who must have been somewhere in his 40’s, but his skin showed severe signs of early aging - deep wrinkles, uneven texture, and sun damage.

I started by first asking what kind of skin he had - was it normal or sensitive?

He said, “Sensitive.”

So, I suggested a shaving cream because a cream is better suited for someone with sensitive skin. But he immediately cut me off, “No, no, no….I don’t want to use a shaving cream, I prefer to use a shaving gel.

I asked, “Why?”

He said, “Because I like a gel better.”

I replied, “Well, you said your skin was sensitive, therefore I’m suggesting a shaving cream because it gives more cushion to the skin, thus less razor burn and irritation.”

He retorted, “I realize that, but I always think of OLD men using a shaving cream.”

That was my first clue this guy was fighting the clock.

I said, “OLD men??? (laughing) I’ll have you know that “I” use this shaving cream and I’m not old.”

Where upon he blurted, “I know you’re not old, but you have more lines on your face than I do.”

*excuse me????*

That was my second clue this guy had been looking though a magical bathroom mirror which made things appear smaller than they actually were.

But instead of telling him what I really thought of his WORN and TATTERED skin, I simply said, “Okay….let me recommend a great shaving gel.”

And after he walked away with his purchase, I thought about what I truly wanted to say to him.

I wanted to say….

“Do you have any idea what your skin REALLY looks like?

My lined RECTUM!”





Wishing you a line-free weekend everyone!



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