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I guess because I’m in retail, I may be a little more sensitive to the different levels of customer service.

For several years now, I’ve watched customer service in many retail establishments slowly turn into “self-serve.”

I recent had an experience in a very well known copy store, where I felt as though I was greatly unconvincing a sales associate for some guidance with a copy machine. Now grant it, copy machines ARE self-serve, but because I had never worked on this particular machine, I needed some help.

When I asked the gentleman behind the counter (who was not busy) if he could assist me with some questions I had, he proceeded to point to the machine and BARK the instructions to me with an attitude of, “You know, I really and truly DON'T want to help you.”

So I went back to the copy machine and tried what he suggested, but was still having difficulty figuring out all the buttons. I went back to the counter and asked him if he could possible walk over to the machine and help me.

(he rolled his eyes and let out a huff, but came over)

As he got there I said, “You know…I understand that these machines are self-serve, but I’ve never used this particular one before and I could use your help. But it appears to me that I’m unconvincing and bothering you in some way. And I would think, that as an employee of this store, the company would want you to help ANY customer in need”

He then proceeded to go through the instructions like I was some kind of idiot.

I finally DID complete what I had gone there for, but I left the store with a very bad taste in my mouth. I’ve called customer service one other time about this specific store and reported poor service.

I continually experience situations like this more and more.

No one wants to be bothered.

And I would think, that with the economy the way it is right now, companies would be focusing on giving outstanding customer service to make sure customers keep coming back.

Beside that…I think somehow, people have slowly lost their ability to SERVE one another.

Service has turned into…“What am I going to GET” rather than “What am I going to GIVE.”

Yes, my standards for customer service are high, but this is how I was taught by my father.

(who was a very successful salesman)

“Treat each an every customers as though they are your most important customer. Never push a sale, but rather offer your goods to the best of your ability, and then let the customer decide. Allow people to always feel as though they are a welcomed guest in your home. Be genuinely friendly, honest and sincere.

And above all…SERVE.”

Amen, Dad!


Enjoy your weekend, everyone!



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